The Complete Guide: Building a Finance & Investment Niche Blog That Gets Google AdSense Approval Quickly

This is a complete guide to building a Finance & Investment niche blog that has a high potential to be quickly accepted by Google AdSense.




The Finance and Investment niche falls into Google's YMYL (Your Money or Your Life) category , meaning it has very high standards of quality and credibility. The key elements are authority, expertise, and trustworthiness (EEAT): Experience, Expertise, Authoritativeness, and Trustworthiness .

I. Initial Foundation Stage (Pre-AdSense)

1. Selecting a Specific Niche (Sub-Niche)

The "Finance & Investment" niche is very broad. To compete, be more specific:

  • Examples of Sub-Niches: Stock Investing for Beginners, Family Financial Planning, Safe Online Loan Reviews, Crypto Guide for Beginners, or Millennial Financial Literacy.

  • Benefits: Makes it easier for you to become an expert in the field and attract a more loyal audience.

2. Professional Technical Preparation & Design

  • Domain TLD: Use a Top-Level Domain (TLD) like .com, .net, or .id. This increases credibility in the eyes of AdSense.

  • Fast & Responsive Hosting: Make sure your blog loads quickly and has a responsive design (looks great on both desktop and mobile ). Use a clean, professional theme.

  • Clear Navigation: Create a main navigation menu (Header) and navigation in the sidebar/footer that's easy to understand . Visitors and AdSense reviewers should be able to find information quickly.

3. High Quality & Original Content (Main Key)

  • Originality & Benefit: Content must be 100% original , informative, in-depth, and provide solutions or added value to readers (not copy-paste ).

  • Quantity & Consistency: Publish at least 10-15 articles before applying. The more the better. Maintain consistent posting, for example, 2-3 times a week.

  • Article Length: Try to keep your articles at least 800-1000 words long for the Finance niche, as it requires in-depth discussion.

  • EEAT Specialized in Financial Niche:

    • Include reliable quotes/sources (e.g. OJK, BI, or experts).

    • Write from an expert perspective, based on experience or in-depth research.

    • Always provide a Disclaimer in every investment/financial article that this is not professional financial advice.

II. Mandatory Page Completion Stage

AdSense takes transparency and credibility very seriously. You must have the following pages with easily accessible links (usually in the footer or main menu):

Required PagesImportant Content That Must Be Included
About UsIntroduce yourself/your team (the author/blog owner). Explain your vision, mission, and background expertise in finance/investment. The more detailed, the better.
Privacy PolicyExplain how your blog collects, uses, and protects visitor data (regarding cookies , AdSense, etc.). You can use a template generator.
Contact UsProvide an easy way to contact them (at least a contact form or business email address). This shows you're accountable.
DisclaimerThis page is crucial for the Finance niche . Please emphasize that the content on this blog is for general information only, not personal financial/investment advice, and that investment decisions are the sole responsibility of the reader.
SitemapMake sure your blog has a sitemap page that makes navigation easier.

III. Optimization Stage (Before & During Registration)

1. Technical SEO Optimization

  • Google Search Console: Register and verify your blog with Google Search Console. Submit your sitemap to help Google index all your articles more quickly.

  • Speed ​​and User Experience (UX): Test your blog's loading speed (e.g., using Google PageSpeed ​​Insights). Slow blogs are more likely to be rejected.

2. Avoid Violating Google AdSense Policies

  • Prohibited Content: Avoid content that violates policies, such as pornography, violence, hate speech, or content that encourages illegal activity (including scam schemes or misleading investment information).

  • Copyright: Do not use copyrighted images, videos, or text without permission.

3. Blog Age and Traffic

  • While there are no hard and fast rules, blogs that have been active for at least 1-3 months with regular posts and already have some traffic (even if it's small) have a better chance.

IV. Google AdSense Registration

  1. Double Check Preparation: Make sure all the points above (Content, Required Pages, Design, Navigation) are 100% fulfilled.

  2. Register: Visit the official Google AdSense website and follow the registration steps.

  3. Insert Code: Insert the AdSense code (verification code) into your blog header as per the instructions.

  4. Wait for Review: The review process can take several days to several weeks. Do not drastically change the blog structure or delete content during the review period.

Patience is key. If your first application is rejected, Google will usually provide a reason for the rejection. Use that reason to correct your blog's shortcomings, then reapply.

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